Industry observers and experts differed about the prospects of the PepsiCo campaign. It said PepsiCo did no advertising for Brisk in 2009. He also said 75 percent of this spending would occur in the first quarter of the year.Īccording to the research firm Kantar Media, PepsiCo’s annual advertising expenditures for Brisk never exceeded $670,000 in 2007, 20, and totaled $4.7 million in the first nine months of last year. Fuller said Brisk’s 2012 advertising and marketing budget would be in the “low double digits” of millions of dollars, the most PepsiCo had ever spent to promote the brand. Yoda says, “Too old for this I’m getting,” while the voice-over proclaims, “That’s Brisk, baby,” a tagline introduced in Brisk’s original animation spots. Although he is reinvigorated when he drinks the iced tea, just as he again tries to attack Yoda, the vending machine squashes him. Darth Maul’s light saber malfunctions many times before he falls into a Brisk vending machine. The 30-second spot shows Yoda and Darth Maul beginning to fight. 15, 15- and 30-second TV spots will start running, initially on Fox Broadcasting’s Sunday night “Animation Domination” programming, and subsequently on network and cable stations like Adult Swim, Comedy Central, MTV, Spike and Syfy. The app will be promoted on Facebook and Hulu, and through Tapjoy, an app ad network, beginning Jan.
#Brisk commercial android#
On Wednesday, a new Brisksaber mobile game app - developed by Flying Wisdom Studios of San Francisco - will be introduced in the Android and Apple marketplace players will be able to unlock new game characters, vehicles and weapons by redeeming bottle cap codes.
Among these are a one-liter, limited-edition bottle of raspberry iced tea with a Darth Maul label codes under caps of one-liter bottles of Brisk’s 12 teas and juice drinks, which will help buyers play the “Star Wars” mobile game and a new one-gallon jug, in four flavors, for home consumption.
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